Unregistered
03-15-2007, 04:05 PM
I haven't given a shit about Nine Inch Nails in over 10 years, but this is a ridiculous and pretty damn creative marketing campaign:
From some dude's blog:
"The new Nine Inch Nails album, "Year Zero," is due in stores 4/17/07, but the concept and even moreso the marketing behind this record is nothing short of genius.
To support the record, Trent Reznor created a series of bizarre fictional websites and message boards that take place in a not-so-distant future where church and state are totally in cahoots, human beings have no civil liberties, and the government puts drugs in the public water supply to fight bio-terrorism.
A single from the album, "Me, I'm Not," was supposedly leaked via a flash drive that was left in a bathroom stall during a NIN show in Barcelona.
Any and everybody should check out these websites associated with the album*. The creativity behind projects like this are what keeps my hope for music alive. Even if you aren't a fan of the music, I think Trent's assumptions about America's future are dead on, and the planning that went into the whole "Year Zero" storyline is really amazing:
(*Note- to really read what's on these sites you have to highlight the words....once you get there, you'll understand what I'm saying.....)
http://anotherversionofthetruth.com/ (click and drag on this picture long enough and watch what happens)
http://iamtryingtobelieve.com/ (official website of Parepin, the drug that's fed into the public water supply)
http://www.churchofplano.com/ (the government-run church of Year Zero)
http://www.consolidatedmailsystems.com (http://www.consolidatedmailsystems.com/) (the mail service of Year Zero...to access the site type in 'nooneimportant' where 'citizen_unknown' is......try to click on any other section and watch what happens..)
http://105thairbornecrusaders.com/ (the military troop where the Sniper, a character in Year Zero, received his training)
http://www.uswiretap.com (http://www.uswiretap.com/) (contains several 'classified' documents.........to
access the site, type in case number 71839J......this one is probably the scariest site...if you REALLY wanna be freaked out call 216 333 1810....)
http://www.bethehammer.net/ (the Sniper's 'blog,' if you will......this one is HIGHLY recommended reading)
http://artisresistance.com (http://artisresistance.com/) (the site to download desktops and wallpaper, but done with a twist....once accessing the site, try to click and highlight any words and watch what happens....)
http://hollywoodinmemoriam.org (http://hollywoodinmemoriam.org)(a site dedicated to Hollywood after it is destroyed by a fictional Islamic attack on Oscar night...)
For more insight on the album, storyline, and other hidden goodies, you can check out the NIN forums (found here: www.echoingthesound.org) There's literally layers upon layers of stuff to be discovered.....(including links to mp3's being given in MORSE CODE.)"
Pretty cool. :rock:
From some dude's blog:
"The new Nine Inch Nails album, "Year Zero," is due in stores 4/17/07, but the concept and even moreso the marketing behind this record is nothing short of genius.
To support the record, Trent Reznor created a series of bizarre fictional websites and message boards that take place in a not-so-distant future where church and state are totally in cahoots, human beings have no civil liberties, and the government puts drugs in the public water supply to fight bio-terrorism.
A single from the album, "Me, I'm Not," was supposedly leaked via a flash drive that was left in a bathroom stall during a NIN show in Barcelona.
Any and everybody should check out these websites associated with the album*. The creativity behind projects like this are what keeps my hope for music alive. Even if you aren't a fan of the music, I think Trent's assumptions about America's future are dead on, and the planning that went into the whole "Year Zero" storyline is really amazing:
(*Note- to really read what's on these sites you have to highlight the words....once you get there, you'll understand what I'm saying.....)
http://anotherversionofthetruth.com/ (click and drag on this picture long enough and watch what happens)
http://iamtryingtobelieve.com/ (official website of Parepin, the drug that's fed into the public water supply)
http://www.churchofplano.com/ (the government-run church of Year Zero)
http://www.consolidatedmailsystems.com (http://www.consolidatedmailsystems.com/) (the mail service of Year Zero...to access the site type in 'nooneimportant' where 'citizen_unknown' is......try to click on any other section and watch what happens..)
http://105thairbornecrusaders.com/ (the military troop where the Sniper, a character in Year Zero, received his training)
http://www.uswiretap.com (http://www.uswiretap.com/) (contains several 'classified' documents.........to
access the site, type in case number 71839J......this one is probably the scariest site...if you REALLY wanna be freaked out call 216 333 1810....)
http://www.bethehammer.net/ (the Sniper's 'blog,' if you will......this one is HIGHLY recommended reading)
http://artisresistance.com (http://artisresistance.com/) (the site to download desktops and wallpaper, but done with a twist....once accessing the site, try to click and highlight any words and watch what happens....)
http://hollywoodinmemoriam.org (http://hollywoodinmemoriam.org)(a site dedicated to Hollywood after it is destroyed by a fictional Islamic attack on Oscar night...)
For more insight on the album, storyline, and other hidden goodies, you can check out the NIN forums (found here: www.echoingthesound.org) There's literally layers upon layers of stuff to be discovered.....(including links to mp3's being given in MORSE CODE.)"
Pretty cool. :rock: